Since lower-class women were often addicted, smoking had a negative opinion among elite women, and health problems were becoming more conspicuous. The freedom for women to smoke was an inevitable development of the culture of consumerism, which was connected to the acquisition of material goods and mass production.Īlthough the upper-middle-class women were featured in the advertisements, feminine modernity in print media was also directed at the modern middle-class women. During the Depression, these activities became more appealing to women when golf clubs were forced to allow female customers to maintain business. As a result, Lucky Strike campaigns incorporated fun-loving, sophisticated lifestyles by portraying golf, tennis, and yachting activities in the tobacco advertisements. The linking of women’s emancipation with an addictive product is deliberate.” Lucky Strike incorporated celebrities, and elitists to help promote the cigarettes by popularizing the image of a fashionable, upper class lady who, while smoking, still appeared stylish and respectable. Appeals to Western images to emancipated women are combined with the lure of the modern consumer lifestyle. Indeed, Virginia Ernster states: “Although only the elite in the developing world can consume in a truly Western manner, cigarettes fulfill this promise in an inexpensive form. Advertisements aimed to appeal to the domestic lifestyle of women. Many ads featured a fashionable, thin, upper class Caucasian woman, sometimes holding a cigarette. In 2009, the British packaging changes the classic red "light" variety of Lucky Strike circle to blue one for the buyers to be easier to distinguish a strong variety from a light one.To further encourage smoking, advertisements used attractive debutants, singers, actresses, and women physicians to endorse cigarette products, but the main emphasis was on the fashion and elite status of the promoters. In the same year there was advertising with the participation of Xe Pingping (He Pingping), who is the smallest man on the planet. In 2007 there appears a new "double" package, where 7 cigarettes were separated from the rest. Reynolds continues to produce non-filter cigarettes. This is due to the fact that extra color means extra money.Īt the end of 2006 in North America Luckies production was minimized, but the British American Tobacco continues to promote and support the brand. Yes, and thus made it possible to reduce production costs.
Idiotic explanation, isn’t it? Certainly. Lucky Strike manufacturers claimed that they changed color, because the green paint contains copper, and this metal is needed to the military. There appeared a red-and-white one instead of the green range.įor a similar rebranding there was immediately invented the patriotic explanation. They were there to stand out among other brands, manufacturers even changed the design of the pack. So when World War II took place in Europe, and American soldiers went overseas, Lucky Strike cigarettes were right there. War has always been the best time of promotion of such "soft drugs" like alcohol and tobacco. Consumers immediately observed a new brand, but the real explosion was ahead. And the ability to seize the moment and make a bet on luck valued more than the in-depth knowledge and practical experience. One successful investment could bring millions of dollars. Marketers have relied on the sonorous name which fully complied with the spirit of the times, and moreover to the very American dream. And not just buy, but also earn money with the help of this brand. However, for a long time nothing special was observed concerning the brand and was just one of many brands in the United States.Įverything changed in 1905, when Lucky Strike decided to buy the American Tobacco Company. Initially, under the brand name Lucky Strike a cigarette there was produced and marketed a compressed tobacco to the population. There was invented an ambiguous name was for a mixture, lucky strike, usually translated as "successful hit," can also mean "lucky strike" prepared by protestors. The new economical owner did not throw the burnt tobacco, but slipped it to the usual blend, and suddenly received a new taste. In 1905 it was acquired by the American Tobacco Company (ATC), which later became British American Tobacco. It is one of the oldest cigarettes brands, dates back to 1871. Lucky cigarettes are a brand of American cigarettes. Lucky Strike Cigarettes – consumers immediately observed a new brand
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